Interaction designers have an ethical responsibility to create user experiences that are clear, fair, and respectful of people’s needs and rights. This means designing interfaces that are easy to understand, inclusive of diverse users, and that do not deceive or manipulate people into making choices they wouldn’t otherwise make. Designers must also ensure that users feel in control of their interactions, and that systems are accessible, usable, and transparent about how they function.
When working with AI, designers have an added responsibility to make these systems understandable and trustworthy. They should clearly explain when and how AI is being used, protect users’ personal data, and ensure that the AI behaves fairly and without bias. Designers must also consider the broader impact of AI—such as reinforcing stereotypes or automating harmful decisions and work to reduce potential harms by giving users control, offering clear feedback, and designing for accountability.