The iPod and iPhone ushered in an era where selling experiences took precedence over selling technology. Personally, I believe one of the most crucial aspects of interaction design is user experience.
Similarly, they became a platform, or bridge that entrusting the core functionality to consumers and businesses. Rather than making choices for consumers, they granted them greater freedom. For instance, the iPod’s approach to selling music revolutionized traditional record sales, allowing users to freely customize their experience. This narrowed the gap between technology and the masses, as Apple transformed complex computer languages and technologies into a small device that fits in your pocket. Users could interact with core technology through an indirect language. I believe this passage encapsulates my understanding of interaction design. Just as early rocket control interfaces were highly complex, requiring specialized training to operate, subsequent iterations simplified the interface. Now, operators don’t need to be rocket scientists to use it.