{"id":3762,"date":"2022-02-10T19:52:40","date_gmt":"2022-02-11T03:52:40","guid":{"rendered":"http:\/\/www.interactiondesignhistory.com\/2022\/?p=3762"},"modified":"2022-02-10T19:54:05","modified_gmt":"2022-02-11T03:54:05","slug":"about-empathic-design","status":"publish","type":"post","link":"https:\/\/www.interactiondesignhistory.com\/2022\/about-empathic-design","title":{"rendered":"About Empathic Design"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Empathy is the ability to understand and identify with the context, emotions, goals, and motivations of others. In order to design great user experiences, successful design actively seeks empathy for its target users. Empathy is used in the design process to gather subjective information on the one hand and analyze it objectively on the other. The best way to gather subjective information is to be in the context of the target group and form insights into their experiences. Before designing products, it is important to understand how users are different. On an empathic level, designers can get a sense of what user goals are and how users feel when trying to achieve the goals when designers understand their target group on a subjective level. Beside exploring the feeling and experience of people, empathy also serves a unique purpose \u2014 to inspire design decisions early in the process. As Mattelmaki states in the article <em>What Happened to Empathic Design<\/em>, \u201c the purpose of empathic design research is not to find solutions to problems, but to find design opportunities and develop a holistic understanding of users.\u201d Empathy in design thinking is not only a source of information and facts, but also inspiration and ideas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bibliography<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mattelm\u00e4ki, Tuuli, et al. \u201cWhat Happened to Empathic Design?\u201d <em>Design Issues<\/em>, vol. 30, no. 1, The MIT Press, 2014, pp. 67\u201377, <a href=\"http:\/\/www.jstor.org\/stable\/24267026\">http:\/\/www.jstor.org\/stable\/24267026<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kouprie, Merlijn, et al. \u201cA Framework for Empathy in Design: Stepping in and out of the User\u2019s Life\u201d, <em>Journal of Engineering Design<\/em>, vol. 20, No. 5, October 2009, 437\u2013448. <a href=\"https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/09544820902875033\">https:\/\/www.tandfonline.com\/doi\/abs\/10.1080\/09544820902875033<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Battarbee, Katja, et al. \u201cEmpathy on the edge: Scaling and Sustaining a Human-Centered Approach in the Evolving Practice of Design\u201d, 2014, <a href=\"https:\/\/new-ideo-com.s3.amazonaws.com\/assets\/files\/pdfs\/news\/Empathy_on_the_Edge.pdf\">https:\/\/new-ideo-com.s3.amazonaws.com\/assets\/files\/pdfs\/news\/Empathy_on_the_Edge.pdf<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Leonard, Dorothy, and Jeffrey F. Rayport. \u201cSpark Innovation Through Empathic Design.\u201d Harvard Business Review, 1 Aug. 2014, <a href=\"http:\/\/hbr.org\/1997\/11\/spark-innovation-through-empathic-design\">hbr.org\/1997\/11\/spark-innovation-through-empathic-design<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Elmansy, Rafiq. \u201cEmpathic Design: The Most Difficult Simple Approach to Successful Design.\u201d Designorate, 7 Apr. 2016, <a href=\"http:\/\/www.designorate.com\/empathic-design-approach-to-successful-design\/\">www.designorate.com\/empathic-design-approach-to-successful-design\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Empathy is the ability to understand and identify with the context, emotions, goals, and motivations of others. In order to design great user experiences, successful design actively seeks empathy for its target users. Empathy is used in the design process to gather subjective information on the one hand and analyze it objectively on the other. [&hellip;]<\/p>\n","protected":false},"author":34,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3762","post","type-post","status-publish","format-standard","hentry","category-bibliography"],"_links":{"self":[{"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/posts\/3762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/comments?post=3762"}],"version-history":[{"count":1,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/posts\/3762\/revisions"}],"predecessor-version":[{"id":3765,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/posts\/3762\/revisions\/3765"}],"wp:attachment":[{"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/media?parent=3762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/categories?post=3762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.interactiondesignhistory.com\/2022\/wp-json\/wp\/v2\/tags?post=3762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}